In today's marketplace, all product categories are increasingly competitive. Starting up new brands from scratch might seem like a good idea, but the rate of failure for new brands is as high as 80% according to business statistics. Most new products are gone within two years of introduction into the marketplace. It takes years to build brand recognition and brand heritage.

Contact:
For further information regarding
Farberware brand licenses, please contact us.

info@farberwarelicensingcompany.com

Farberware Licensing Company, LLC
300 First Avenue • Needham, MA 02494
Tel: 781 455 8884 • Fax: 781 455 8666

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The Brand:
Farberware is one of the preeminent brand names in the home products category. Farberware is a name that consumers recognize, respect and trust. This marketplace loyalty and heritage has been built by a brand name that has flourished for over 100 years.

Licensing Opportunities:
We are interested in seeking strategic licensing in many product categories. Potential licensees must share our passion for the brand and must reflect the quality and trust we have built.