In today's marketplace, all product categories are increasingly competitive. Starting up new brands from scratch might seem like a good idea, but the rate of failure for new brands is as high as 80% according to business statistics. Most new products are gone within two years of introduction into the marketplace. It takes years to build brand recognition and brand heritage.

For further information regarding
Farberware brand licenses, please contact us.

Farberware Licensing Company, LLC
300 First Avenue • Needham, MA 02494
Tel: 781 455 8884 • Fax: 781 455 8666

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The Brand:
Farberware is one of the preeminent brand names in the home products category. Farberware is a name that consumers recognize, respect and trust. This marketplace loyalty and heritage has been built by a brand name that has flourished for over 100 years.

Licensing Opportunities:
We are interested in seeking strategic licensing in many product categories. Potential licensees must share our passion for the brand and must reflect the quality and trust we have built.